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TikTok is one of the most popular social media platforms that has surpassed other platforms such as Pinterest, LinkedIn, and Twitter for featuring higher user engagement. Entertainment value, viral content and trends, music integration, and Gen Z users are some of the reasons that have made TikTok incredibly popular across worldwide levels.
Many individuals have reached a global audience and turned their dreams into reality by leveraging TikTok. Khabane Lame is one such person who has made an exceptional transition from an ordinary factory worker to a TikTok star. As of 24 June 2024, he had more than 162 million TikTok followers, emerging as the most-followed person on the platform.
The Beginning
Khabane Lame, who grew up in Chivasso, Italy, used to work as a factory worker in a town in northern Italy. Just like many other youngsters, he also loved using social media for self-expression and entertainment. He enjoyed scrolling TikTok videos and occasionally shared some of his own funny takes on popular challenges.
2020 was a challenging year for Khabane Lame, as he lost his job at the beginning of the COVID-19 pandemic. His father wanted him to apply for other jobs, but he was interested in posting TikTok videos under the name Khaby Lame. It proved to be his best decision, as he became the most-followed TikTok person in 2022.
Khabane Lame’s Journey on TikTok.
He used to upload videos that break down challenging ‘life hacks’ created by other creators. All his videos end with a wide-eyed stare and exaggerated reactions resonating with people from all walks of life. He became so popular for his “duet” videos, in which he humorously critiqued trending life hacks and DIY videos. The best thing is that he showed his peculiar sense of humor and achieved TikTok stardom without saying a single word.
He got success when one of his videos went viral on the platform. In this video, he interestingly disproved the challenging method of opening a juice box using a straw. This video gathered millions of views in just a few hours, proving to be a major turning point in his journey.
The expansion of Khaby’s TikTok following brought him great monetization opportunities. He started partnering with brands for endorsements and sponsored content. He also improved his presence on other social media platforms, such as YouTube and Instagram. He improved his life and financial condition in just 12 months by leveraging TikTok with the power of simplicity, authenticity, determination, and creativity.