Moz
SEO software for keyword research, links and rankings
What is Moz?
Moz is a long-established SEO software company, best known for Moz Pro, its Domain Authority metric and its free browser toolbar. It helps marketers with keyword research, link analysis, rank tracking, site crawling and local listings.
Key features
- Keyword research: find keywords and see how competitive they are
- Link analysis: study backlinks and Domain Authority
- Rank tracking: monitor your positions over time
- Site crawl: find technical SEO issues on your website
- Local SEO: manage listings and local visibility
Why teams choose Moz
Moz is trusted for its clear, education-first approach to SEO and its widely used Domain Authority score, which makes it a familiar choice for marketers and agencies.
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Pros
- Trusted, long-established SEO brand
- Domain Authority metric widely used across the industry
- Keyword research, link analysis, rank tracking and site crawl
- Strong educational resources and community
Cons
- Its link index and feature depth can lag behind the biggest SEO suites
Q&A
Moz is an SEO software company known for Moz Pro, Domain Authority and tools for keyword research, link analysis and rank tracking.
Domain Authority is a Moz score that predicts how likely a website is to rank in search results.
Moz offers some free tools, and Moz Pro is a paid product. Check the website for current pricing.
